The type of content a website visitor is engaging with on your site shows you his/her interests. A person’s “affinity” for certain content can be analyzed and applied so they only see messages that they will personally be interested in. This helps to keep visitors from experiencing burnout from your messaging and increase their trust that the information they’re receiving is worth engaging.

To get started, login to Journity and visit the Audience tab in the Waypoint Editor.

Content affinity filters visitors by the content they are or are not engaging with. In the example below, the organization is targeting visitors who are inclined to read content on their site that includes the keywords “leaders” and “mentoring”.

Content affinities are generated automatically based on your URLs and the structure of your website. You can however, also group your content manually by entering keywords in the Meta Description tag on the pages you would like to be included.

If you have any questions, email us at

Journity Team