Using Google Tag Manager and the dataLayer as the processor of Journity waypoint events requires some setup steps in order to populate the events in Google Analytics. An event and a tag must be created to forward the events and fields. Note that the below only applies to Universal Analytics. If you are using Google Analytics 4, the steps will be different.

Getting Started

Step 1: Log in to Google Tag Manager, and click on “New”

Step 2: Click to edit the Tag Configuration.

Step 3: Choose “Google Analytics: Universal Analytics” in the list

Step 4: In “Track Type”, choose Event and fill in the following values:
  • Category: journity.eventCategory
  • Label: journity.eventLabel
  • Action: journity.eventAction

If you need to customize the Google Analytics id, choose “Enable overriding settings in this tag”, and insert your ID. (e.g. UA-xxxxx).

Step 5: Under triggering, click to edit

Step 6: Click the + button to add a new trigger

Step 7: Click to edit

Step 8: Choose “Custom event” in the list

Step 9: In the Event name, enter “waypoint”

Step 10: Name the trigger something meaningful, such as “Journity Event Trigger”

Step 11: Click save

Step 12: Name the tag, something like “Journity Event Tag”

Step 13: Save

Step 14: Publish a new version to make these changes live

You should now see events populating in “Realtime”, “Events”, “Last 30 minutes” in Google Analytics when a waypoint loads, is clicked, or a conversion happens.

If you have any questions, email us at

Journity Team